Cricket advertising in the US is apparent

I recently read the press release by Directv and Elephant Advertising about bring the World Cup to consumers in the US. Though it came out a month back, a recent billboard advert caught my eye the other day and well...here we are. So this latest drive is pretty much concentrated in areas where Indians live. Perfectly understandable as that is the market these days.

Elephant Advertising has installed over 45 DIRECTV branded plasma televisions across the country in restaurants, grocery stores, community centers, and banks which cater to the Indian American community. The venues selected for this extensive "Public Places Program" have some of the highest foot traffic by Indian consumers in America. The program includes venues across New York, New Jersey, Chicago, Atlanta, Dallas, Houston, the Bay Area, and Los Angeles.

Anyway, while returning from New York, going home towards Jersey, I drove out of the Lincoln Tunnel and saw this enormous World Cup cricket billboard. My digital camera was on me and I just had to take a picture for the blog. So its definitely Sachin and I think, a reflected picture of Lara on that board. Pretty cool, right? And it was right outside the Lincoln Tunnel exit.